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Advertiser, are you tired of being the ‘necessary evil’ in the world of publishing?
Are you tired of the cat-and-mouse games of readers finding new ways to avoid your messages? Are you concerned about alienating those valuable readers no matter what you do to pay the bills?
Are you tired of click-fraud and low conversions?
Half the money I spend on advertising is wasted, and the trouble is, I don’t know which half. -- John Wanamaker, quoted by David Ogilvy in Confessions of an Advertising Man
Are you tired of things seeming even worse now--in the era of the Semantic Web?
Free media is rarely free; it might not cost you any cash, but if you don’t manage it properly, the consequences can be incredibly expensive...Just ask the dot-coms that used ‘free’ media to get themselves on the map and raise money, then stood by helplessly as that same media uncovered the weaknesses of their business models. -- Sergio Zyman, The End of Advertising As We Know It
The debate of “Push” vs. “Pull” advertising continues, with few people looking at ad messages as a Publish-and-Subscribe, value-added opportunity.
We are soon to introduce a system that can present your advertising as the DESIRED CONTENT. You can even choose to pay up-front, or cost-per-sale after the fact. Let us tell you more, it makes an attractive business case.
Bookmark this and come back in about three days. Meanwhile, talk about this with your Ad Agency, Ad Clients or Director of Advertising.
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